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Your Book Not in Book Stores? Don't WorrySure, we all want to look on the shelves at Barnes and Noble and see our books there. It's thrilling. But it's really not necessary. I see so many authors waste their time and money paying distributors and driving from store to store, delivering books when they should be selling directly to the public. The Internet makes it possible.In fact, there are many good reasons NOT to be in bookstores: • You don't have to pay a distributor, who will take a cut of your profits. • You don't have to worry about shipping and returns. • You don't have to fight for shelf space. In most cases, selling direct to the public, or through bulk sales to institutions, is a much better way to turn your book into a revenue stream. With the Internet, tradeshows and other events, and seminars, you have multiple ways to sell direct, pocket 100% of the profits, and save yourself the hassle of trying to get into Borders. I also recommend selling on Amazon.com. They do take a substantial chunk of your sales price, but it's a wonderful way to generate buzz about your book. Otherwise, unless you can truly benefit from the prestige of being on the bookshelves, leave the bookstores to John Grisham and Stephen King. Pursue bulk sales. Ninety percent of new authors are only focused with getting people into bookstores to buy their book. And it's great if you can do that, but I give them all the same advice: do not overlook bulk sales. They can turn your book from a money-loser into a profit center in a few months. Bulk sales are a gold mine. What do I mean by bulk sales? I mean selling your books in large quantities to an organization, which could mean anything from a corporation to a school district to a non-profit group to a church. You'll have to give the organization a price break for buying in bulk, but you'll get dozens, hundreds or even thousands of your books into people's hands, which dramatically increases your word-of-mouth and viral marketing. Promoting bulk sales is a pretty straightforward deal. Simply look at your book and ask yourself what companies, organizations or affinity groups would be interested in the book for their employees or members. If you've written a book on corporate team building, make a list of corporations where you have personal contacts. If your book is about exercise for seniors, try contacting AARP. And so on. Marketing bulk sales is usually about personal contact, either by letter or direct mail. When you're going after bulk sales, try to get to the "gatekeepers," the people who can make the decisions for a large organization. It makes much more sense to talk to 20 people who have the potential between them to order 10,000 books than to sell them one at a time. Even if you only get orders from three of those gatekeepers, you'll sell a few thousand books. Be sure to offer a good bulk rate discount for your bulk buyers. The more books they buy, the bigger the price break. If they buy over 1,000, give them 50% off. You'll still make money and you'll start winning readers. Always build your mailing and e-mail lists. There are two kinds of lists: physical mailing address lists and e-mail lists, and you should always be building both. They are your promotional lifelines to your potential readers and customers, and everything you do to market your book should have some component that gathers contact information of prospective buyers. The best way to build your list is quite simple: get people to come to your Website, offer them something of value, and require them to give you (at a minimum) their name and e-mail address to get it. The kinds of things you can offer: • Downloadable excerpts from your book. • A subscription to your e-newsletter. • An advance discount on your book. • An audio CD or other ancillary product. Be creative. Is there something that pushes your target audience's buttons? Offer it to them. This kind of "opt-in" list, where people consent to receiving future information from you, is the gold standard of marketing. Some other reputable ways you can build your list: • Take names or business cards at a tradeshow or conference. • Membership lists from organizations of which you are a member • Get respected colleagues to e-mail their lists asking their contacts to go to your site to find something of value to them. But always, always be building your list. And make sure that your database software is solid, proven, regularly maintained, and backed up weekly. About the author: Are you interested in the one seminar that has created more Best-Selling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a mega-successful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book Circulated by Article Emporium Your Book Not in Book Stores? Don't Worry Sure, we all want to look on the shelves at Barnes and Noble and see our books there. It's thrilling. But it's really not necessary. I see so many authors waste their time and money paying distributors and driving from store to store, delivering books when they should be selling di... The Published Novelist: Nine Essential Qualities So what does it actually take to make it as a selling writer? And beyond that, what does it take to ride out the tough spots in a highly competitive field? These are questions I get asked on a regular basis from readers, as well as people who are just plain curious about ... Book Proposals 101.: What Publishers Want Lots of writers like to talk about writing books. You hear very few talking about writing book proposals. Maybe that's why it's easy to forget that a strong book proposal is the first step to getting a great deal for your non-fiction book. It's where you make the big pitch and tell... Avoid Crafty Traps in Essay Writing Hidden pitfalls are on watch for your paper success in every paragraph of the essay you write. They are notorious misprints, insidious misspellings and numerous stylistic, syntax and format errors. Indeed they are your restless essay writing enemies, which are always on the alert, ... Journaling Your Book To Completion On any given day, how many people, events, problems, projects, family issues, things to remember and appointments are running through your mind? A LOT, right? If you're writing a book, you have to add on top of that a whole other world of characters, events, settings, plots, (if yo... Publish or Perish: It's Not Only for Academia, Part 1 I am the daughter of an obsessed writer. My father, a math teacher by vocation, a writer by avocation, brought me up believing that writing is a fine passion and that the highlight of a writer's life is being published. He gave me his love of the English language, great literature ... Do You Know What A Plot Is? What a plot is and what a story is can be sometimes confusing. If you think they are the same¡K They are not. A plot is the outline of your story. The story is everything included. I will illustrate the difference by asking you to visualize two pictures¡K <... Pairs/Groups Of Words Often Confused - Part 4 of 6 LATER, LATTER Later means afterwards; latter is the second of two things. "Later that day we went for a walk." "We have two choices. The latter is the more reliable, but the former would be cheaper." LAY, L... You Can Write Poetry Today Have you ever sat there staring at the paper, ready to write, but unsure where to begin? Want a solution that will overcome even the worst writer's block? Anyone can start writing poetry today using a few simple techniques. One, two, ...? Did you say or think thr... The U.S. Prison System The U.S. Prison System By Kenneth J. McCormick Http://aboutfacts.net The U.S. in now in the position of having the largest prison population in the world. How can this be, when we are not the most populous country? Well there could be many reasons for this... Top Ten Tips (Part 2) Golden Rules For New Writers - Things you need to know before you begin. Rules govern everything we do in life; even if those rules are of the unwritten kind we abide by them and expect other people to do the same. Why should writing be any different? I... Writing Tips - Is The Conflict Able To Be Resolved? Now that you¡¦ve made the conflict so bad it can¡¦t be resolved easily, you¡¦ll have to make sure it can be resolved ultimately. So what you need is a way out. When you can¡¦t find a way out, what you do is keep on making things harder for your character until y... Re-fresh, Re-hash, Re-write word count: 410 You are running out of ideas, you sit down in front of your computer and stare at the blank screen with a blank mind. Your fingers are idly waiting for some action. Writer's block? Perhaps. You must have an “Id... The Unexplained The Unexplained By Kenneth J. McCormick http://aboutfacts.net Life if full of unexplained things. It makes you wonder how so many things can be a mystery? Are we just not intelligent enough as a race to understand everything, or is it that we just haven't... Understanding The First Rule Of Writing—Before You Start The Great Bestseller Chaos and confusion come when established rules and procedures are not followed. Even mixing and matching systems to favor one's own position can cause a great deal of consternation. In writing a book, the first rule is to know and understand why you want to write in the first plac...
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